Strategic Data Consulting & Freelance Projects
Blending analysis with strategy to support small businesses and charities in health, care, and beyond.
This section highlights a featured consulting project where I applied data-driven strategy to support a health-focused startup in its early development.
My consulting work blends data analytics with operational planning — helping mission-led organisations move from ideas to actionable business models, and from complexity to clarity. From financial forecasting to service modelling and market analysis, my approach combines analytical rigour with human-centred thinking.
More case studies will be added soon. Please check back for additional examples of strategic data consulting in action.
Featured Project
Provided strategic data consulting support during the development of St George Health Support, a care-based initiative exploring services in phlebotomy, patient transport, and home-based health support.
Business Plan Development
Target Demographics
Financial Projections
Market & Industry Research
Competitor Analysis
Operational Scoping
St George Health Support | Strategic Data Consulting
Key Contributions
Website Content and Design:
- Designed and built a clean, professional website to reflect the organisation’s vision and community values.
- Created content tailored to the needs of the target audience — prioritising clarity, accessibility, and trust.
- Incorporated modern design principles, interactive features, and on-page SEO best practices to support user experience and discoverability.
Competitor Analysis:
- Conducted in-depth competitor research to identify gaps in the local and regional care services market.
- Delivered strategic insights to support positioning, service differentiation, and pricing decisions.
- Helped shape a unique value proposition to enhance the organisation’s credibility and relevance.
Market Research:
- Performed detailed analysis of target demographics, including population data, service needs, and access gaps.
- Provided recommendations for service priorities, messaging tone, and outreach strategies.
- Mapped ideal customer profiles and early growth opportunities based on location, funding, and community fit.
Strategic Business Planning:
- Co-developed the full business plan, including operational workflows, staffing requirements, and phased service rollout.
- Built 12-month financial projections tailored to a local delivery radius and realistic startup costs.
- Supported discussions on scalability, risk management, and strategic direction.
Brand Development:
- Supported brand identity development, including early logo design input, messaging tone, and visual consistency.
- Ensured the organisation’s digital presence aligned with its mission of compassionate, community-based care.
Impact
This project brought St George Health Support to life as a credible and future-ready care initiative. By combining data-informed strategy with purposeful branding and operational planning, I helped the team build a foundation for growth rooted in real-world insight.
It laid the groundwork not only for their early launch strategy but also for my continued consultancy work through MABEA — demonstrating the value of data and strategic thinking in shaping ethical, people-centred health services.
The website and business planning content were created to support real progress — with clarity, care, and intention.
Let’s Collaborate!
If you’re a startup looking for comprehensive support in business planning, market research, or digital presence, I’d love to discuss how I can help bring your ideas to life.
Need tailored data analytics solutions? Let’s transform your data!
Book a consultation today to discover how I can deliver actionable insights to drive your success!
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